Guy Julier


In this episode, Professor Carlos Rosa, Dean of IADE – Universidade Europeia, talks with Guy Julier, a writer, academic and practitioner. He is also the author of Economies of Design and The Culture of Design, amongst other titles.

During this conversation, Guy shares his positions on The Process of Design, Branding, Design Leadership, Economies of Design, and How design can relate with an orchestra.


Guest: Guy Julier
Research: Craig Colin Jeffcott, Demerval Gomes Sandim Junior, Janayna Cruz Ibiapina, Manuela Lorenzon Gastal, Mariana Schmidt de Oliveira, Nuno Bernardo, Pedro Miguel Alegria Duarte, Rodney Schunck, and Silvania de Souza Araújo.
Final script: Carlos Rosa
Host: Carlos Rosa
Coordinator: Emília Duarte
Editor: Hugo Rocha
Branding and Graphic Design: Hugo Rocha and Davide Gambera
Producers: Emília Duarte, Hugo Rocha, and Davide Gambera
Music: Rui Gaio
Intro and Final Voice: Catia Peres

Interview recorded on January 18th, 2019.